The Cost of Staying Alive: Why Cloud Infra Is Killing Innovation

Every once in a while, a wave hits the tech industry so hard it forces everyone to stop and ask: What the hell are we doing?
Right now, that wave is infrastructure. Not the kind you can see or touch. But the kind that silently powers everything: cloud servers, GPU clusters, energy-hungry data centers. It’s growing, and it’s happening faster than people can metabolize. And it’s costing us more than just money.
It’s costing us innovation.
You see, when I was managing my previous R&D facilities in San Francisco between 2010 and 2020, we believed that investing in ideas didn’t need to have an immediate payoff. Whether it be building with virtual and augmented reality. Interactive holograms. Motion capture, immersive media and computer vision. These weren’t projects built for quarterly earnings, they were bets on our future and they allowed us to maintain a competitive edge in the market.
But today, too many companies are being forced to make the opposite decision: Play it safe. Keep the servers running. Scale the cloud bills. Cool the AI racks. Just stay alive.
The problem is, that isn’t a vision. That’s survival.
And survival isn’t why most of us got into this business.
The Quiet Killer
Let me be clear: infrastructure is essential. But when it becomes the lion’s share of your budget, it turns into a silent killer. It chips away at the time, money, and freedom to chase crazy ideas and it can be argued that now is the most important time in human history to THINK BIG.
Right now, companies are slashing R&D. Laying off engineers. Cancelling moonshots. Not because they’ve lost their ambition, but because their infrastructure bills are devouring their future with no end in sight.
Executives call it “cost discipline.” I call it fear. And fear kills creativity. Every. Single. Time.
Innovation Is a Choice
Leadership teams today face very hard decisions: do we keep spending to stay in the game? Or do we invest in what might change the game?
You can't do both, not the way things are currently structured. But here’s the thing, you must, or else you will fall behind and become irrelevant.
You have to find a way to build and dream at the same time. That might mean firing mediocre projects to save one great one. It might mean using AI to do in minutes what once took months. It definitely means saying no. A lot.
But remember: saying no is how you say yes to the right things.
The Future Doesn’t Wait
We’re entering a decade that will demand more innovation, not less. AI isn’t slowing down, in fact we’re seeing some of the most explosive growth of our lifetime, and anticipating a 10x growth in the next 5 years compared to what we’ve already witnessed. This is wild.
The other consideration is that your competitors will also be riding the very same wave. If your entire budget is going into keeping the lights on, someone else will build the next lightbulb.
The companies that win will be the ones who remember what they’re here to do. Not just run infrastructure.
But we need to have businesses that are willing to build something bold. Something that fundamentally changes people’s lives. Something that still makes you feel like a pirate.
So ask yourself, are we investing in maintenance, or are we investing in magic?
Because if we forget how to dream, all we’ll be left with is a very expensive status quo.
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